UI Design
Design challenge
UX Design
Digital Nomad
My Surf
Perth Virtual Flashback is a short XR challenge focused on creating a concept that connects the modern cityscape with its historical layers through virtual reality. The goal was to develop a clear, accessible direction for a quick “time-flashback” experience in the streets of Perth visually intuitive and easy to integrate into the urban environment.
Year:
2020
Category:
XR/VR concept
Client:
City of Perth
Duration:
3 weeks
Location:
Perth, Western Australia
Tools:
Figma
Design process:
Design Thinking
Cíty
History
Message
XR/VR
All about the user :
User Research
To gain a detailed understanding of how the surfboard rental process works and what is needed, I used the Internet, social networks, and short interviews on the beach.
Pain Points
Information:
There is a surf school nearby, but I don't know where they can rent a board.
Interaction:
Being alone is good but being lonely is bad
Experience:
Existing sites usually provide unclear user experience.
User Personas
Personas were selected by conducting user research and identifying common pain points, that frustrate and block the user from getting what they need from a product.
User Journey Map
It is the series of experiences Carlos has as he achieve a specific goal. It was built on the his experience.
I developed a user journey map of Mark's experience with the site to pinpoint potential pain points and identify areas for improvement.
Goal
Check and improve credit score, apply for an appropriate credit plan and related credit card.
Refining Design
On this step, first I created a static, high-fidelity Voo's app design (keeping in mind all the conclusions from the previous phase of usability studies) that is a clear representation of a final product called design mockups.
After that, I created a high-fidelity prototype of the app.
Digital wireframes
These are a high fidelity design that represents a final product
I created all the app pages mockups, incorporating the right design elements such as typography, color, and iconography. I also included captivating and visually appealing images, and developed all the necessary components and elements.
The goal was to demonstrate the final Voo's app in as much detail as possible.
Mockups
These are a high fidelity design that represents a final product
I created all the app pages mockups, incorporating the right design elements such as typography, color, and iconography. I also included captivating and visually appealing images, and developed all the necessary components and elements.
The goal was to demonstrate the final Voo's app in as much detail as possible.
On this step, first I created a static, high-fidelity Voo's app design (keeping in mind all the conclusions from the previous phase of usability studies) that is a clear representation of a final product called design mockups.
After that, I created a high-fidelity prototype of the app.
The project schematically :
Outcome
Now, finally, it remained to pay attention to several takeaways and plan some further steps.
Takeways
The series of hand-drawing frames that visually describe and explore a user's experience with a product.
Impact:
Our target users have described Credroad's design as intuitive and user-friendly, allowing them to easily check and improve their credit scores, find all necessary information, and choose the most suitable credit plan.
What I learned:
The main thing I learned that even a small change can have a huge impact on the user experience. The most important takeaway for me is to always focus on the real needs of the user.
Next Steps
The series of hand-drawing frames that visually describe and explore a user's experience with a product.
Conduct follow-up usability testing on the new app iteration.
Identify any additional areas of need and ideate on new features.
