Masaryk
University

Design stories from my
Bachelor journey

Experience

Study

Design

The journey

1

PRACTISE 1

When redesign becomes rebrand

Most case studies end with a redesigned product. This one doesn't. After almost a year of research and design on Sodexo's benefit-finder Můjpass.cz, the team shipped a rebrand instead of the redesign I had spent months preparing. That outcome surprised me at the time. Looking back, it's the most honest thing the project could have done.

2

Study seminar 1

Finally, a place to be myself

A semester where the projects I'd kept in a drawer finally got finished, and I started identifying with the kind of designer I actually want to be.

3

Andrea: designing from the inside out

THE ROLE OF THE DESIGNER IN ORGANISATIONS

Andrea is a product manager at the top Slovak news source and a student of information services design at KISK MUNI. In this interview, she talks about her journey from editorial work to product thinking and what it means to design for people when business, technology, and user needs rarely align.

4

The art of the designer's interview

THE ROLE OF THE DESIGNER IN ORGANISATIONS

In this course, I mastered the interview as a fundamental research tool. The project began with a pilot interview with a classmate to practice conversational flow and active listening. This prepared me for the final "pro" interview with expert Lenka Hámošová, where we explored how generative AI is reshaping the designer's role and the ethics of synthetic media in modern organizations.

5

PRACTISE 2

What I got wrong about onboarding

A stakeholder, let's call her Mrs. Omáčková, walked in one day and said the e-commerce onboarding wasn't working. Users didn't get it, the numbers were down, and could I please fix it. Deadline? "Yesterday was already late." This is the article where I admit how many things I got wrong before I got anything right.

6

Study seminar 2

Afterlife, part two

A semester where I stopped trying to design a product, and started designing the conversation around it. With Roman Sellner Novotný as my mentor, the workshop happened, and Afterlife shifted from object to question.

7

inclusive design

The report nobody asked me to write

A semester where the goal stopped being to discover something new, and started being to finish something old. With Roman Sellner Novotný as my mentor again, I'm taking the digital nomad work into a bachelor thesis, even though the final shape isn't decided yet.

8

data for design service

Why fast tempo wins, and why Taylor Swift won again

This project applies service design methodologies to address the unique challenges faced by digital nomads, such as social isolation, burnout, and lack of routine.

9

PRACTISE 3

Speculative wellbeing

A stakeholder, let's call her Mrs. Omáčková, walked in one day and said the e-commerce onboarding wasn't working. Users didn't get it, the numbers were down, and could I please fix it. Deadline? "Yesterday was already late." This is the article where I admit how many things I got wrong before I got anything right.

10

SEMINAR 3

Building a portfolio with a point of view

A semester where I stopped collecting projects and started building a portfolio that says something. With Roman Sellner Novotný as my mentor, I learned that speculative design isn't a side interest. It's a position.

11

Interaction design

Self check-in kiosk for coworking centre

This project focuses on the design and implementation of a system for automated nighttime access and onboarding of new users at a coworking center. The inspiration comes from the issue that people without membership are unable to use the coworking center during night hours, randomly when needed outside of opening hours, or for other urgent work requirements.

12

service design

Service design for Da Nang Museum

The Da Nang Museum is a cultural institution preserving Vietnamese history and art. The aim of this case study is to show how service design can improve the visitor experience and simplify the interaction between the museum and its visitors.

13

USER INTERFACE DESIGN FOR VIRTUAL REALITY

Strangers at Home

Strangers at Home is a VR concept exploring how everyday interactions can create unequal experiences for Indigenous job applicants in Australia.

14

PRACTISE 4

Designing tools nobody had asked for

Most of the projects I've worked on at Pluxee have been about fixing something users already complain about. This one was different. HR specialists weren't complaining about the reporting tool, because the reporting tool didn't exist. They just emailed support every time they needed a report and waited.

15

STUDENT SEMINAR 4

A safe rehearsal of an unsafe future

This project applies service design methodologies to address the unique challenges faced by digital nomads, such as social isolation, burnout, and lack of routine.

16

THE FUTURE OF WORK: TECHNOLOGY, COMMUNICATION, AND COLLABORATION

Designing my own life

For a while now, days had been slipping through my fingers. I'd open emails in the morning, react to whatever the day threw at me, fall asleep exhausted, and still feel like I'd barely touched the things that actually mattered. In a course called The Future of Work, I decided to treat this as a design problem instead of a personal failing.

17

PRACTISE 5

When the QR code stopped working

I started this internship the way most service design projects start, with a research plan that looked clean on paper. I ended it the way most of them actually end, with a different plan, and a lesson about respecting the environment you're researching. Tropical Nomad is a coworking space in Bali.

18

STUDENT SEMINAR 5

A safe rehearsal of an unsafe future

This project applies service design methodologies to address the unique challenges faced by digital nomads, such as social isolation, burnout, and lack of routine.

19

learning design

Teaching stakeholders to tell wants from needs

Workshop teaching Pluxee stakeholders to separate client wants from user needs, evaluated with the Kirkpatrick model.

20

SEMINAR 6

Finishing what I started

Most of the projects I've worked on at Pluxee have been about fixing something users already complain about. This one was different. HR specialists weren't complaining about the reporting tool, because the reporting tool didn't exist. They just emailed support every time they needed a report and waited.

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© FAQ
(WDX® — 07)
Clarifications
© FAQ
(WDX® — 07)
Clarifications
© FAQ
(WDX® — 07)
Clarifications

FAQ.

Defining outcomes through a transparent process and honest dialogue.

01

What services do you offer?

02

What is your typical process?

03

How do you identify what users truly need?

04

Why invest in research instead of jumping straight into design?

05

What is your primary goal when designing an interface?

06

What exactly is the "output" of your work?

What services do you offer?

What is your typical process?

How do you identify what users truly need?

Why invest in research instead of jumping straight into design?

What is your primary goal when designing an interface?

What exactly is the "output" of your work?